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Jelly shoes or Jellies are shoes made of PVC plastic. Jelly shoes come in a large variety of brands and colors and the material is frequently infused with glitter. Its name refers to the semi-transparent materials with a jelly-like sheen. The shoes became a fad in the early 1980s, when a pair could frequently be purchased for less than one US dollar. Like many other fashion trends from the 1980s, jellies have been revived a number of times since the late 1990s. Although considered a populist shoe in the 1980s, the jelly shoe has been reinterpreted by a number of high-end fashion designers in the early twenty-first century.